e-Commerce has increasing becoming an integral part of most business models of organizations since the advent of Internet. In this workshop, the participants will learn the benefits of adopting ecommerce towards achieving business performance, be it tangible in the form of financial performance or intangible in terms of business visibility. It gives participants a clear view of the types of e-commerce business models adopted by today’s organizations, the key components and features for e-Commerce sites’ functionality, the types of payment system being deployed and the range of issues such as security and privacy that have implications to the success of the e-Commerce sites.

This workshop is specially designed for attendee to acquire the skill and information required to prepare them to setup and manage their e-commerce websites. It takes a practical step-by-step approach of how to setup an e-commerce and social media site using an open source Web Application. It includes the administration of a typical online store, its preparation and ultimately online.

• Recognize the trends and benefits of e-commerce and social medias in sales and marketing efforts

• Identify the key features of e-commerce for sales and marketing performance

• Explore the different types of e-Commerce business models relevant to the business context

• Adopt the revenue models for achieving sales and marketing results

• Explore the types of ecommerce payment systems for customer choice

• Understand the considerations when establishing and promoting the web and social medias

• Identify the web site design criteria for interactive website and customer engagement

• Develop e-commerce business process for market accessibility

• Setup e-commerce websites and routine management

• Marketing Websites through various social medias

Planning your online business to support sales and marketing objectives

• Trends and benefits of e-commerce

• Different type of e-commerce business model

• Identify products and services to go online

Research and evaluate e-commerce platform from sales and marketing perspective

• Evaluate features of a e-commerce site
• Different Payment methods and security consideration
• Case study of e-commerce site
• Evaluate e-commerce commercial solutions

Develop an Implementation Plan

• Identify system requirements
• Developed an implementation schedule
• Installation plan
• Customer support training
• Preparing products and services for online sales

Develop your fulfilment and customer supports plan

• Define your product and service fulfilment
• Define your customer support plan
• Define and develop your payment and return policy

Order Processing and payment methods

• Order processing and common problems
• Customer supports via email and online chat
• Manage online payment using PayPal

Setup and prepare an e-commerce site as a sample application

• Set up user accounts, currency, taxes, shipping, payment and policy
• Preparing your product information, pricing and discounts
• Upload data to the shopping cart
• Perform site testing

The Power of Social Media Marketing and sample application

• What is Social Media and Web 2.0 features
• Types of Social Media applications
• Social Media trend and benefits for sales and marketing
• Create blog and prepare content for the blog
• Create company Facebook and Twitter account
• Case Study on business adoption of social media for marketing

• Business owners and entrepreneur
• Business directors, managers, executives and supervisor
• Sales and Marketing consultants, Business consultant