Findings have shown that successful B2B companies had strong alignment between their marketing communications and business goals. They had increasingly integrating digital with traditional marketing campaigns and communicating across channels for on-going customer engagement and value.

 

Integrated marketing campaign (IMC) needs to be planned and executed with a measurable goal. With a proper IMC plan, companies will have better insights about their businesses, customers, market situations, and be able to drive relevant campaigns that resonate with their target markets. This workshop walks you through the steps of reviewing the existing campaigns, analysing gaps for campaign effectiveness, and developing an effective marketing campaigns plan in today’s multichannel driven world.

 

• Awareness of the trends of marketing campaigns in a competitive environment.
• Link your marketing campaigns with marketing objectives and communication strategy.
• Review and adopt marketing campaigns for customer value and returns on investment.
• Internalize the process of developing an effective marketing campaign plan.

 

What YOU will Learn

• Understand the process of creating the integrated marketing campaigns.
• Identify market segments and assess market situations and industry trends.
• Align marketing campaigns with the marketing communication strategies and marketing objectives.
• Integrate digital and traditional marketing campaigns for customer value, impact and influence.
• Develop integrated marketing campaigns .
• On-going monitoring and reporting of the effectiveness of marketing campaigns.
• Evaluate marketing campaigns value creation, financial justification and the return on investment.

 

This is a practical, interactive and productive workshop which participants’ learn the concepts and application through

• Simulated case scenario.
• Review discussions, application, and presentation.
• Self/peer/facilitator assessment and debriefing.

 

Target Audience: Marketing Professionals

 

Group size: up to 12 people