Advanced Marketing that Drives Business Growth & Sustainability
Date:
13 February 2023 to 14 February 2023
16 May 2023 to 17 May 2023
Why You Should Attend This Course
Radical changes in the marketplace pose great challenges to businesses performance. As the product-markets matured in the competitive landscape, customers’ expectations for superior value from the goods and services escalating, and technological changes in the macro-environment, what was once effective marketing strategies were no longer as successful as in the past. To strengthen your firm’s position and growth, businesses centre their marketing activities on the primary goal of satisfying customer needs in a competitive marketing environment and compete with effective marketing strategies to seize market opportunities to increase shareholder value.
This one-day intensive advanced workshop will extend participants’ marketing skills and knowledge in using tools, strategies, and best practices to formulate growth-oriented marketing strategies.
It will cover a practical framework for driving marketing strategy through an understanding of the organisation's position and a systematic set of techniques to identify and realise market potential.
What Benefits YOU Get
- Adopt marketing framework for winning customers and achieving marketing objectives.
- Develop market analysis skills to capture market opportunities.
- More effective and efficient in marketing decisions and marketing strategies.
What YOU will Learn
- Develop a framework to drive marketing strategy that aligns with their corporate objectives.
- Re-assess firm’s businesses, customer segments, partners and competitors for developing marketing strategies.
- Decide which objectives, markets, and competitive strategies to pursue.
- Re-thinking marketing strategies beyond marketing mix strategies to protect market position.
- Evaluate competitive strategy options that differentiate you from your competitors.
- Develop different targeting strategies for different opportunities to capture larger market shares.
- Decide market entry strategies from a pioneer or a follower’s perspective.
- Formulate marketing strategies from the pioneer and follower’s position.
- Determine growth-market strategies options for the market leader and its challengers.
- Determine growth-market strategies options for mature and declining markets.
- Develop marketing strategies to serve new economy markets.
- Checklist for measuring and delivering marketing performance.
How YOU will Learn
- Interactive and experiential activities
- Group discussions
- Self-reflections
Who Should Attend
Marketing Professionals across all levels of management and senior management of business owners
Methodology: This is a practical, interactive and simulated workshop including skill-building activities, case studies, group discussions, presentations and peer/facilitator assessments.
Group size: 12 - 16 people
Course Duration: 1 day, 9-5pm
