Successful businesses plan to align meaningful marketing strategies to address the changing marketing conditions. They adopt appropriate marketing strategies to maximize opportunities and hence increase customer value that enhances brand positioning and business sustainability.

 

This workshop uses a practical and team/peer-based approach for effective learning and application of the marketing strategies. Through workplace scenarios, it takes participants through the marketing process, engages them to apply marketing strategies actively in group discussions, presentations, sharing and proposing improvements.

 

Upon completion, participants may progress to attend the 1-day course - Advanced Marketing Strategies

 

• Create customer value and win a competitive edge over competitors
• Optimize business opportunities through application of effective market strategies

 

• Audit market forces in your operating environment
• Align the marketing strategies with corporate direction and business strategy
• Identify attractive market segments through segmentation and target marketing
• Adopt relevant marketing strategies to meet customer and business objectives
• Determine pricing objectives and strategies for customer acquisition
• Develop product objectives and strategies for increased customer value
• Leverage multiple distribution channels including the Internet for larger market reach
• Develop digital marketing campaigns to enhance market share
• Integrate marketing communication strategies to increase brand equity
• Implement push and pull promotional strategies to stimulate customer buying decisions
• Develop positioning strategies for a competitive advantage

 

This is a practical, interactive and productive workshop which participants’ learn concepts and their application through

• Case studies
• Simulated workplace scenarios
• Application activities
• Review discussions, and
• Self/peer/facilitator assessments

 

Who Should Attend

Marketing managers, sales managers, business owners and professionals in all industries

 

Group size: up to 12 people

 

Course Duration: 2 days, 9:00- 5:00pm