Why you should attend this course

The world in the Covid days has turned its focus to all things digital. Having a multiple disciplinary understanding of how best to reach the audiences through effective copywriting is critical.

How can you capture the attention of your target audience in the first three seconds? What would make your marketing collateral stand out amongst the increased competition? What makes you read an advertisement? What would attract you when so many similar messaging are trying to reach out to you?

These are but a few key fundamentals any marketer need to now be more mindful of and incorporate into your copy. Not just an ordinary copy, but a copy that works its way into effective marketing in the world now where digital moves faster than before.

Join this workshop to learn how to harness your copywriting skills to gain Interest for contact, persuasion for influence, succinct with clarity, gain action for conversion, contact for longevity.

What YOU will Learn

• Produce a digital marketing collateral for a product or service you are promoting.
• Create a content plan for this marketing collateral.
• Distinguish the elements that create interest for this product/service.
• Acquire the techniques for persuasion and apply to your copywriting.
• Understand the top 10 nuggets in developing a good marketing copy.

Learning Outline

• What makes a good marketing copy? And what makes a good copywriter?
• The art and science of copywriting
• Persuasion techniques
• Influence vs manipulation
• Top 10 nuggets of copy development

How YOU will Learn

• Mini-lectures with case study
• Interactive discussion
• Tutorial
• In-class hands-on practice (laptops required; please bring any relevant cases you have on hand)

Who will benefit

Business owners, executives in marketing, communications and digital roles

Group size:      ZOOM

Duration:          2 half days, 9am to 1pm