Why You Should Attend 

Selling requires salespeople to articulate the value propositions of the solutions to their customers. Findings have revealed that powerful value propositions capture customers’ interests, open doors to sales conversation and meeting opportunities. These value propositions are the answers to the customers’ business issues and the reasons for why they will want to buy from you.

Do you want to develop or strengthen your value proposition to bring your business to the next higher level of performance?

This workshop walks you through real-life examples and application of the concepts.  It helps you to review, clarify and develop value propositions that resonate with customers’ business situations and improve customer acquisition opportunities.

What Benefits YOU Get

• Adopt value proposition model for sales call
• Identify effective value propositions for business outcomes
• Develop and articulate value proposition that resonates with customers

What YOU will Cover

• Review, clarify and re-thinking your value proposition
• Understand the key elements of a strong value proposition
• Formulate value proposition that meets the customers’ outcomes
• Position value proposition that resonates with each different target segment
• Develop a real-life value proposition in the customers’ language
• Apply best practices of value proposition for buyers’ conviction

How YOU will Learn 

This is a practical, interactive and experiential training workshop. Participants will learn the concepts through real cases or simulated workplace examples.

Who Should Attend:   Business Owners, Sales and Marketing Professionals, Executive, and Senior management

Group size: 12 - 16 people

Duration:  ½ day or 1 day