The 7Ps of service marketing strategies—Product, Price, Place, Promotion, People, Process, and Physical Evidence—are more than just theory. They are the blueprint for creating memorable customer experiences.

During my recent visit to Chongqing, China, I was genuinely impressed by how retail shops brought these principles to life. While luxury giants like Louis Vuitton are expected to deliver excellence across all 7Ps, what surprised me most... [Read more]