You have been in sales and marketing for many years. Despite your subscriptions to resources from the thought leaders,  you have  little time to read and keep current with the overwhelming buzz words. It is an old habit that dies hard, and you continue to  converse with clients using the traditional sales and marketing terms that you are familiar with. If you wish to sound contemporary and be able to use the buzz words in right time, you may find the 10 buzzwords that I have compiled for you worth knowing.

Use it if you are the speaker and feel the words resonant with your buyers/customers during your sales conversation.  If you are at the receiving end, at least you understand what has been said in the dialog for better rapport and chemistry. Either way, it is good to be in the latest trends rather than not.

10  Common Sales & Marketing Buzzwords

1. Social Business. A social business is an organization whose culture and systems encourage networks of people to create business value.
2. Social commerce: online retail marketing strategies that use social media to drive sales
3. Social Selling.  A selling process used by sales person to reach social buyers (prospects) through their social networks – LinkedIn, Facebook or Twitter – to create and share valuable content, and ultimately to grow their persona brand (adapted from Michael Brenner, SAP)
4. Personal Branding.  Characteristics that make you unique and increase your VCP (visibility, credibility and profitability)
5. Cloud sourcing: Document sharing, storage of data remotely on the web rather than on the computer.  How you say it? “Have you cloud source our e-commerce?”
6. SoLoMo: refers to social media, local commerce, and mobile that will let people know who you are, what you sell at a click of your mobile application e.g.., Google Places and Foursquare. How you say it? “Take advantage of the SoLoMo opportunities to boost customer engagement and sales?”
7. Tumbld: a micro-blogging platform to post short blog posts longer than twitter.  How you say it? “Has your brand Tumbld yet?”
8. 360 campaign.  Define a marketing plan that is both online and offline.  How to say it? “We are truly 360 in our campaign, we use mobile, digital, television and social network to drive customer traffic”.
9. Second screen: the use of an additional monitor e.g., smartphone for further interaction while watching TV.   GetGlue app has provided marketers with the channel integration between TV ad and digital. How to say it? “I want to consider using second screen for customer acquisition.”  Click at http://www.youtube.com/watch?v=tYpRQ5Mw2lM
10. Gamification: an application that integrates game mechanics to their products that make it more fun and engaging for customer experience. For example, it uses incentive such as earned points to engage customers to do a specific task.  How to say it? “I need to Gamify my sales”

Most importantly, don’t overuse the buzzwords in the context when your customers prefer simple, straightforward, and familiar language. Share the buzzwords you know with us.