Effective Sales Leadership and Management for Peak Sales Performance 

Why You Should Attend This Course

Successful organizations recognize that business success hinges not only on how sales managers oversee departmental functions but also on how they lead their teams to tackle challenges and enhance overall performance. Highly effective sales managers prioritize nurturing their team members, helping them stay focused, disciplined, and committed to excelling in sales performance. Through strong leadership and management practices, sales managers can sustain their team’s performance in an ever-evolving competitive landscape.

This workshop is designed to help new and mid-level sales managers develop essential leadership competencies that go beyond management roles. It will facilitate personal and professional growth among team members, contributing to improved sales outcomes.

What Benefits Will You Get?

• Gain knowledge of sales management and leadership to drive your salesforce towards achieving high productivity.
• Develop competencies and skills in sales management and leadership that inspire, motivate, coach, and accelerate the performance of sales teams.
• Analyze and identify business opportunities while collaborating with teams to develop effective sales strategies aligned with organizational goals for sustainable growth.
• Create a personal action plan to enhance your sales management and leadership skills.

What You Will Learn

• Differentiate between sales leadership and sales management.
• Understand the characteristics and competencies of successful sales managers and leaders.
• Integrate strategic planning and foster a positive sales culture to enhance the performance of your sales team.
• Recognize stakeholder collaboration and identify the various stakeholders that the sales team interacts with while planning and executing sales strategies.
• Apply various leadership styles to guide salespeople in overcoming challenges and remaining relevant in today’s business environment.
• Plan and manage sales operations, including hiring, onboarding, talent development, and retention.
• Develop SMART goals and Key Performance Indicators (KPIs) to set clear directions for individual and team performance.
• Reevaluate and improve the sales process to boost team productivity and uncover more sales opportunities.
• Understand sales pipeline metrics, activities, and strategies to maintain a healthy sales pipeline.
• Practice active listening and conflict management skills to foster positive interactions with multiple stakeholders.
• Sharpen feedback skills for conducting one-on-one coaching, sales meetings, and performance appraisals.
• Apply the GROW Model for one-on-one coaching to inspire and motivate individuals and teams to take ownership of their sales results.

How You Will Learn

This workshop is highly interactive and engaging, guiding participants through real-world business scenarios. You will internalize new knowledge while practicing sales strategies and techniques.

Learning activities will include:

• Interactive discussions and presentations
• Skills-building exercises
• Simulation and workplace case studies
• Role-playing exercises

Who Should Attend

This workshop is ideal for sales leaders, sales managers, and salespeople aspiring to be part of high-performing sales teams.

Group Size:Up to 12 persons 

Duration: 2 days (9 AM to 5 PM)