Marketing
Posted: June 10, 2026 | Author: Cecilia Sim, Facilitator and Training Strategy Partner
The 7Ps of service marketing strategies—Product, Price, Place, Promotion, People, Process, and Physical Evidence—are more than just theory. They are the blueprint for creating memorable customer [ READ MORE ]
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Posted: November 19, 2017 | Author: Cecilia Sim
Losing a small account may not seem significant to the bottom line of the business. What about if 80% of the business sustainability depends on the top 20% key accounts of yours? To top it off, [ READ MORE ]
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Posted: October 8, 2014 | Author: Cecilia Sim
What I Learnt about Bangkok’s Terminal 21
I took a break away from work and went to Bangkok for a four day leisure trip. It was a short trip meant for shopping and dining. I never thought that I [ READ MORE ]
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Posted: January 7, 2012 | Author: Cecilia Sim
Marketing Strategies Workshop 12 Dec 2011
It was an engaging marketing strategies workshop that I have conducted today for a SME that has presence in Kazakhstan, Pakistan, Iran, and Indonesia beyond [ READ MORE ]
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